What kind of storytelling?

Listen to this interview to find out how some organisations have embraced the storytelling methodology to collect impact stories - in an ongoing manner!!! (as opposed to looking out for a story to match a deadline for a funding proposal or Board meeting...)


What is interesting is how Zan McColloch-Lussier urges people to collect stories in real time, with whatever means are available. A film shot from a mobile phone camera would not have been acceptable just a few years ago, but today content prevails over film quality - this is interesting in the light of the fast that so many NGOs still pay top prices to film clips for their websites, flying in the face of their target audience saying that these films remind them of advertising and thus less credible....  Social innovators tell different stories - the ones that matter!!